The five-month project would not have been possible without the generous support of donors, including Bill Hutchison, Dick Anderson, Steve Lindley, Bill Armstrong, Steve Folsom, Bruce Robson, Steve Arata, Luke Crosland and others, and the hard work of another SMU alumnus, Lott McIlhenny. "This exposure will only help us as we spread our brand across Texas, and I know Coach (Tim) Jankovich, Coach (Travis) Mays and all our coaches are as excited as I am about this project." "As I've said since the day I was hired, we are focused on the state of Texas," said SMU Head Football Coach Chad Morris. The Trinity Railway Express (TRE), which also serves DART’s Victory Station and the AAC, will operate its regular schedule on Friday, March 31 and Saturday, April 1. With 65 DART Rail Stations, 10 TRE stations, and 14 bus transfers facilities, your DART pass is like a key to the city - putting you within. Trains will arrive at each station every 20 minutes. Closed on Thanksgiving Day and Christmas Day. Blue line southbound to Convention Center. Ride TRE to Union Station, then transfer to DART Rail Red or. Multiple DART trains and buses will be adorned with SMU football and men's and women's basketball student-athletes, with over 100,000 Metroplex residents riding DART daily.Īnother highlight of the program will be a 12-foot-by-12-foot sign at Dallas Love Field, where any of the 325,000 weekly travelers entering or leaving the terminal will be greeted by SMU branding. Customer Service Information is available 7 days a week : 5 a.m. Ride TRE to Victory Station for events at the AAC. "These efforts will dramatically increase the exposure of our brand to fans, alums, potential students and the general public." It has three terminal stations: Parker Road Station (also the northern terminus of the Red Line), LBJ/Central Station (the northern terminal during off-peak hours), and Dallas/Fort Worth International Airport at its northwestern end. "One of the roles of college athletics is to provide positive visibility and instill a strong sense of pride for SMU and the Dallas community," said SMU Director of Athletics Rick Hart. Nearly 20 billboards will go up across Dallas, Houston, Austin, San Antonio and Waco, while Dallas public transportation and Love Field will also get SMU branding. Omnibus Express also services this route once daily. Tickets cost 1 - 3 and the journey takes 49 min. For connection times to DART Green Line light rail and DART bus service at the Trinity Mills Station, please visit for a full schedule of DART service. Alternatively, Dallas Area Rapid Transit (DART) operates a bus from Ave D 1St - E - Fs to Elm Griffin - W - Mb hourly. DALLAS (SMU) – SMU Athletics and SMU are launching a state-wide branding campaign, featuring billboards, train and bus wraps and airport signage. Tickets cost 1 - 3 and the journey takes 30 min.
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